Our Story
No gimmicks. No catwalks.
Just honest countryside clothing for people who aren’t afraid to get their hands dirty.
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Wear It. Wreck It. Do It Again.
Made to be lived in.
Early mornings. Late nights. Mud, rain, sweat, dogs, tractors, pubs, festivals, and everything in between. Our clothes are built to work hard, take a beating, and keep going.
They’re designed to be worn, battered, stained, repaired, and eventually destroyed — not hung in a wardrobe waiting for the right occasion. Comfort comes first, because if you’re wearing it from sunrise to last orders, it needs to feel as good as it looks.
Banned For Life +
Evil Fox stands with British field sports and rural life. A short, tongue-in-cheek list of people who won’t be getting a discount code any time soon:
- Keir Starmer — Prime Minister, Labour Party
- Chris Packham — Activist
- Zack Polanski — Leader, Green Party