British Countryside, Reconsidered

Rural life, no apologies.

Honest countryside clothing, cut with a quieter kind of confidence — made to work as hard in the field as it does anywhere after.

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New Arrival Just Dropped

Evil Fox Olive Green Leggings

Squat-proof and high-waisted, in a 260gsm poly/elastane blend that moves with you from the milking parlour to the saddle. A media pocket on the side keeps your phone close for the tractor.

£39.00
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Evil Fox rugby shirt, worn outdoors
Our Approach

Clothing for people who actually use it.

Early mornings. Late nights. Mud, rain, sweat, dogs, and everything in between. Every piece is built to work hard, take a beating, and keep going — designed to be worn, not hung in a wardrobe waiting for the right occasion.

No gimmicks, no catwalks. Just considered countryside clothing, cut for people who aren’t afraid to get their hands dirty.

UKLocally Embroidered
BritishBacks The Countryside
Shop By Collection

Two collections. One standard.

The Edit

Season’s essentials

The pieces we’re reaching for most — considered layers built to move between the field and everywhere after.

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“Honestly one of the best pieces of clothing I’ve ever bought. So soft but at the same time it’s very durable.”

Josh — Verified Buyer

Join the field. First word on new drops.